Tuesday, August 11, 2009

Redefining real estate

He's not really selling *a* house -- he's selling house music (and he's selling it pretty hard to boot...)

You know what they say, "House is a feeling," an intangible thing which obviously makes it tough to market.

But this guy totally nailed it. Literally, he nailed a little white picket fence onto a rectangle of astro turf, threw in some potted plants for good measure and there you have it. House. Stick a "For Sale" sign on it and you're done!

I can almost see the light bulb that popped up over his head when he cooked up this brilliant idea.

Long live the sale of "House" on the Soho sidewalks! (The only kind of house I'll ever be able to afford there.)